Visibility alone does not build authority. Memorability does.
Too many professionals chase PR coverage without asking a critical question: What will people remember about me after they see or hear me?
Clear communication answers that question. When your message is built using the P.I.T.C.H. framework, it becomes sticky. People remember what you do, who you help, and why it matters.
PR works best when your message is:
Simple enough to repeat
Specific enough to stand out
Strategic enough to convert attention into action.
