The P.I.T.C.H. framework stands for Precise, Impact, Target, Clear, and Hook. Today’s focus is T is for Target.
Target means knowing exactly who you are talking to. When you try to speak to everyone, your message becomes weak. Clear communication starts with a clear audience.
Think about who needs your message the most. What problem are they facing? What do they care about? When people feel like you are speaking directly to them, they listen longer and trust faster.
Targeted communication makes people feel seen. And when people feel seen, they respond.
