1 – Eligibility and Guidelines:

Ensure that your business meets Google’s eligibility criteria for creating a Google My Business listing. Additionally, familiarize yourself with Google’s guidelines to understand what content is allowed and what practices are prohibited.

2 – Claim Existing Listings:

Before creating a new listing, search for your business on Google to check if there’s already an existing listing. If there is, claim and verify it instead of creating a duplicate. This helps you maintain accurate and consistent information.

3 – Accurate Business Information:

Provide accurate and up-to-date information about your business, including the business name, address, phone number (NAP), website URL, and hours of operation. Consistency across all platforms is crucial to avoid confusing potential customers and search engines.

4 – Choose the Right Category:

Select the most relevant category for your business. Google provides a wide range of categories to choose from, so pick the one that best describes your primary offerings. Choosing the right category helps your business appear in relevant search results.

5 – Optimized Business Description:

Craft a compelling and concise business description that captures the essence of your business. Use relevant keywords naturally within the description to improve your visibility in local search results.

6 – Accurate Service Area:

If your business offers services within a specific geographic area instead of having a physical location, define your service area accurately. This helps Google display your business to potential customers within that specific region.

7 – High-Quality Visual Content:

Enhance your Google My Business listing by adding high-quality images and videos. Visual content helps customers get a better understanding of your products, services, and overall brand. Ensure that the visuals accurately represent your business.

8 – Customer Reviews and Ratings:

Be prepared to receive customer reviews and ratings on your listing. Encourage satisfied customers to leave reviews and respond to them promptly, both positive and negative. Engaging with reviews shows your commitment to customer satisfaction.

9 – Google My Business Insights:

Utilize the insights and analytics provided by Google My Business to gain valuable data about how customers find and interact with your listing. This information helps you make data-driven decisions to improve your online presence.

10 – Ongoing Management and Updates:

Creating a Google My Business listing is not a one-time task. You must actively manage and update your listing as needed. Regularly check for accuracy, respond to reviews, update business information, and make use of new features introduced by Google.

To sum up, creating a Google My Business listing can be a valuable tool to help your business get discovered by potential customers. However, it’s important to keep in mind the key factors we discussed, such as ensuring your information is accurate and up-to-date, regularly adding photos and posts, and monitoring your reviews. By following these guidelines, you can make the most of your Google My Business listing and increase your online visibility and credibility.

Sign up now for a complimentary speaking session to get started on creating your signature story with Team Vision Speaking Academy!

You can choose a convenient day to discuss your story with me. Touch the link below  https://my.timetrade.com/book/HQN8P

Get Found, Get Leads, Get Customers

It is practically impossible for solopreneurs and business owners to master every skill needed substantially. Especially when it comes to digital marketing and brand storytelling, we understand that it can be challenging. With Teamvisionmedia, you’ll get found, get leads, and get customers so you can run your business instead of letting it run you.