Choose the right categories: Select the most relevant categories for your business. Be specific and choose the primary category that best represents your core offerings. You can also add secondary categories that apply to your business.

Upload high-quality images: Add high-resolution photos of your business, including your logo, interior and exterior shots, products, team members, and any other visuals that showcase your offerings. Ensure the images are clear, well-lit, and visually appealing.

Encourage customer reviews: Reviews are an essential aspect of your online reputation. Encourage your satisfied customers to leave reviews on your GMB listing. Respond to both positive and negative reviews to show that you value customer feedback.

Monitor and respond to customer reviews: Regularly monitor your reviews and promptly respond to them. Thank customers for positive reviews and address any negative feedback or concerns. Engaging with customers demonstrates your commitment to their satisfaction.

Enable messaging and respond promptly: Enable the messaging feature on your GMB profile to allow customers to contact you directly. Respond promptly to customer inquiries to provide excellent customer service and foster positive relationships.

Add relevant attributes: Utilize GMB attributes to provide additional information about your business. Attributes may include wheelchair accessibility, outdoor seating, free Wi-Fi, or any other features that are relevant to your customers.

Regularly update your business information: Keep your GMB profile up to date. Update your business hours for holidays, special events, or any other changes. Ensure your phone number, address, and website URL are accurate and reflect the most current information.

Monitor insights and analytics: Use the insights and analytics provided by Google My Business to gain valuable data about how customers find and interact with your listing. Analyze the data to make informed decisions and optimize your online presence.

Post regular updates: Take advantage of the GMB Posts feature to share news, promotions, events, or any other updates relevant to your business. Use eye-catching visuals, clear calls to action, and compelling content to engage your audience.

Use Google Q&A: Monitor and respond to customer questions on the Google Q&A section. Provide accurate and helpful answers to address inquiries and showcase your expertise.

Leverage GMB messaging: Respond to customer messages promptly and professionally. Use this feature to provide quick customer support, answer inquiries, and build positive relationships with potential customers.

Consider Google My Business ads: Explore the option of running Google My Business ads to increase visibility and drive more traffic to your website or physical location. Ad campaigns can be targeted to specific locations or audiences.

Remember, Google My Business is a dynamic platform, and it’s important to regularly review and update your listing to ensure accuracy and relevance. By following this checklist and optimizing your GMB profile, you can enhance your online visibility, attract more customers, and grow your small business.

Get Found, Get Leads, Get Customers

It is practically impossible for solopreneurs and business owners to master every skill needed substantially. Especially when it comes to digital marketing and brand storytelling, we understand that it can be challenging. With Teamvisionmedia, you’ll get found, get leads, and get customers so you can run your business instead of letting it run you.